Matteo LocatelliA career dedicated to cosmetics

Matteo Locatelli breathed “air of cosmetics” as a child when, in the family, loved to browse through equipment and beauty products to learn their secrets that they then gave the imprint to its success.
Degree in Biology, training crucial for his work, in the first 20 years of his career he held several roles:
during university studies was a technical trainer on the anatomy of the skin and cosmetology applied; achieved graduation he began working in the research and development laboratory to follow the business side. Today is Chief Executive with roles of general management and commercial.
Having covered all the functions within the company enables him to understand the exact needs of the customer and properly transmit Research Labs Pink Frogs to turn them into successful formulas.
The perfect knowledge of the operation and dynamics of each machine and the production department allows him to perceive what may be the possible critical related to special processes and have greater sensitivity to propose the right solution.
He’s a President of manufacturing outsourcing Group and assigned counselor for Sustainable Development of Cosmetica Italia.

New formulas

Each formula is loved and desired because a cosmetic must have interesting ingredients, but it must also trigger an emotion and above all it must have an engaging story that makes you want to dream.

Tricky Areas Cell

A revolutionary anti-cellulite formula in a stick, for a

Glam Gel Make-Up Remover

A texture water-gel that eliminates every trace of make-up

Nico Menthyl Hair Loss Serum

A fresh texture gel, lightly scented, that allows specific

Micellar Foam

A New type of make-up remover, it transforms to a soft foam

Co-washing Shampoo + Balm Moustache & Beard

Its formula with moisturizing and conditioning, washes and

Milky Tonic

Indicated for all those who don’t like the textures too

Thermo Active Mask

A mask from the ephemeral hot effect can stimulate and

Beauty Balm Hair Cream

A real treatement that takes care of the hair to 360